Samsung Introduces Galaxy Alpha, the evolution of Galaxy Design

Samsung redefines its smartphone design with a stunning new look featuring sophisticated design techniques and compact construction

MANILA, Philippines – Samsung Electronics Philippines Corporation today unveiled its new design approach with the Galaxy Alpha. The latest addition to Samsung’s Galaxy smartphone line, the Galaxy Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish, while still maintaining the flagship Galaxy experience. Elegant and practical, the Galaxy Alpha is the optimal convergence of style and cutting-edge technology.

“The Galaxy Alpha was built and designed based on the specific desires of the consumer market,” said Chung Lyong Lee, President and Managing Director of Samsung Electronics Philippines Corporation. “Style meets technology for the newest addition to the Galaxy family, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device.”

Setting a New Standard for Samsung Galaxy Design

Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the Galaxy Alpha. Created to help consumers express their unique fashion style without sacrificing functionality, the refined Galaxy Alpha features a sophisticated design with a metal frame, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. At less than 7 mm thick, the Galaxy Alpha is also one of the slimmest Galaxy devices ever, and its uniquely compact construction and light weight provides consumers with maximum in-hand grip and control.

Powerful Samsung Galaxy Experience 

Despite its slim and light design, the Galaxy Alpha provides users with the same powerful hardware and features users expect from a flagship Galaxy mobile device. The device is equipped with a brilliant 4.7-inch HD Super AMOLED display as well as an advanced camera and real time HDR for an unrivaled viewing and photo experience. The Galaxy Alpha also includes innovative and popular features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode and connectivity with the latest Samsung Gear Fit, Gear Live and Gear 2 wearables.

The Galaxy Alpha will be available on October 12, 2014 in all Samsung Experience Stores. At launch, it will be available in 4 different colors:

Charcoal Black

Dazzling White

Sleek Silver

Frosted Gold

Samsung Galaxy Alpha Product Specifications

Network	LTE Cat.6 Ready
Display	4.7” HD Super AMOLED (1280 x 720)
AP	Octa Core (Quad 1.8GHz + Quad 1.3GHz)
OS	Android V 4.4 (KitKat)
Camera	12MP (rear) + 2MP (front)
Camera Features	Beauty Face, Dual Camera, HDR (High Dynamic Range), Panorama, Selective Focus, Shot & More, Virtual Tour
Video	UHD 4K (3840 x 2160) @30fps Video Codec : H.263, H.264(AVC), MPEG4, VC-1, Sorenson Spark, MP43, WMV7, WMV8, VP8 Video Format : MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
Audio	Audio Codec : MP3, AMR-NB, AMR-WB, AAC, AAC+, eAAC+, WMA, Vorbis, FLAC Audio Format : MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA
Additional  Features	Ultra Power Saving Mode
	Download Booster
	Quick Connect
	Private Mode
Google Mobile Service	Chrome, Drive, Photos, Gmail, Google, Google+, Google Settings, Hangouts, Maps, Play Books, Play Games, Play Newsstand, Play Movie & TV, Play Music, Play Store, Voice  Search, YouTube
Connectivity	WiFi: 802.11 a/b/g/n/ac HT80, MIMO(2x2) Bluetooth®: 4.0 ANT+ USB: USB 2.0 NFC
Sensor	Accelerometer, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor , Fingerprint Sensor, HR Sensor
Memory	RAM : 2GB Internal Memory : 32GB No micro SD Slot
Dimension	132.4 x 65.5 x 6.7 mm, 115g
Battery	1,860 mAh
SRP	Php 29,990